According to various home media retailing outlets and independent research, the new Batman: Year One direct-to-video animated feature hit a solid debut on the home video market. The latest DC Universe Animated Original Movie title moved an estimated 167,000 units in its first week, with 65,000 of those sales coming from DVD and 102,000 from the Blu-ray format. Blu-ray sales accounted for nearly 62% of total Batman: Year One home video sales in its first week. In terms of chart placement, the animated feature hit #5 on Blu-ray charts and #10 on DVD sales chart. These sales numbers are for the week ending October 23rd, 2011, the first week of the availability for the animated title. Keep in mind the sales numbers above do not take into account rental numbers, OnDemand numbers, or legal download numbers. Batman: Year One was available early for legal download on October 11th, 2011 as part of an special promotion.
This release also continues the trend of Blu-ray editions for DC Universe Animated Original Movie titles surpassing sales of the DVD counterpart. Batman: Year One was released on both Blu-ray Combo Pack and two separate DVD releases, including a two-disc Special Edition and a single-disc casual release.
To compare, the previous DC Universe Animated Original Movie title Green Lantern: Emerald Knights debuted with an estimated 230,000 copies sold on DVD and Blu-ray editions sold during its debut week in June 2011. Green Lantern: Emerald Knights was released in conjunction with the Green Lantern live-action feature and the Green Lantern: Rise of the Manhunters video game.
Above is the cover art for all three separate home video releases for the direct-to-video Batman: Year One animated feature. Click here to read the The World’s Finest review of the Batman: Year One home video release (and included Catwoman animated short) and continue to the Batman: Year One micro-site for more media and content from the animated feature.
Click on the links below to discuss both the new Batman: Year One animated feature and its respective DVD and Blu-ray home video releases, along with the included DC Showcase: Catwoman animated short.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Batman: Year One animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
Stay tuned for further updates here soon at The World’s Finest.