DC Entertainment Rebrands Warner Home Video’s DC Universe Animated Original Movie Line

The DC Universe Animated Original Movie line the home video line co-produced between Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation has been renamed as part of the ongoing brand overhaul by DC Entertainment and DC Comics. Beginning with the June 2012 Superman Versus The Elite animated feature, upcoming installments of the popular movie line will now fall under the name DC Comics Premiere Movie. Additionally, all titles under the line will feature the new DC Comics logo in the lower left-hand corner, similar to any home video titles featuring DC Comics characters. Warner Home Video recently released the following banner image promoting the upcoming Superman Versus The Elite animated feature, the new DC Comics Premiere Movie trade dress included.

The change in trade dress is part of the rebranding efforts by DC Entertainment, announced back in January 2012. The recent rebranding is part of the companys mission to fully realize the value of its portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. The new branding started appearing on comic books and graphic novels as of March 2012, the same time as the launch of the DC Nation programming block on Cartoon Network, and is starting to touch upon different consumer products. The new branding will be rolled out over time on other DC Entertainment products from Warner Bros. – including film, television, interactive games and merchandise – with complete saturation before the end of 2012.

The DC Universe Animated Original Movie line was launched in 2007 with Superman/Doomsday, and has since seen a wide selection of home video and soundtrack releases under the banner. Five years later, the line continues to be a profitable endeavor for Warner Home Video. Any currently available home video artwork for Superman Versus The Elite will be modified with the new DC Comics Premiere Movie trade dress, and any significantly re-released titles will be fitted with the new trade dress.

A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature debuts June 12th, 2012 on Blu-ray, DVD, OnDemand and for Download from Warner Home Video. Click here for further details. Stay tuned for further updates here soon at The Worlds Finest.

Discuss this in The DC Animation Forum!


Warner Bros. Interactive Entertainment have issued a press release announcing the new Batman: Arkham City – Game of the Year Edition release. The video game will be available in North America on May 29th, 2012 for the Xbox 360 and PlayStation 3. Click on the thumbnail below to view the trailer in the Quicktime format, along with additional images and press details for the release.

WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCES
BATMAN: ARKHAM CITY GAME OF THE YEAR EDITION

Expanded Version of Award-Winning Videogame to Include Brand New Story Mission,

All Previously Released Downloadable Content and Batman: Year One Movie Download* (restrictions apply)

Warner Bros. Interactive Entertainment and DC Entertainment today announced Batman: Arkham City – Game of the Year Edition. The expanded version of the award-winning blockbuster videogame developed by Rocksteady Studios is scheduled for release in North America starting May 29, and in Europe, Australia and other global territories in September, for the Xbox 360 video game and entertainment system from Microsoft and PlayStation3 computer entertainment system.

Batman: Arkham City is one of the highest reviewed titles of 2011 and with the release of the Batman: Arkham City – Game of the Year Edition, fans can extend the multi-award winning experience as the Dark Knight with Harley Quinns Revenge, the final chapter in Batman: Arkham City that adds more than two hours of original gameplay to the critically-acclaimed interactive title. Also included on disc will be all five previously released downloadable content (DLC) packs, as well as a Batman: Year One movie download *(restrictions apply).

Fans who already own an original boxed edition of Batman: Arkham City can experience the new gameplay by downloading the Harley Quinns Revenge Pack, which will be available beginning May 29 in the PlayStationNetwork and in the Xbox LIVE Marketplace for Xbox 360.

The Harley Quinns Revenge mission sends players back into Arkham City to face their final challenge as they interchange between playing as both Batman and Robin. Gamers must utilize each of the characters’ unique combat and investigative skills to uncover Harley’s vengeful plan and shut the gates on the urban mega-prison forever. In addition to experiencing a new storyline, fans can explore new environments and face-off against Harleys all new gang of thugs.

The DLC included on disc includes the Catwoman Pack, Nightwing Bundle Pack, Robin Bundle Pack, Challenge Map Pack and Arkham City Skins Pack. All told, Batman: Arkham City – Game of the Year Edition packages new gameplay content, seven maps, three playable characters, and 12 skins beyond the original retail release:

Maps: Wayne Manor, Main Hall, Freight Train, Black Mask, The Jokers Carnival, Iceberg Long, and Batcave

Playable Characters: Catwoman, Robin and Nightwing

Skins: 1970s Batsuit, Year One Batman, The Dark Knight Returns, Earth One Batman, Batman Beyond Batman, Animated Batman, Sinestro Corps Batman, Long Halloween Catwoman, Animated Catwoman, Animated Robin, Red Robin and Animated Nightwing

Batman: Arkham City builds upon the intense, atmospheric foundation of Batman: Arkham Asylum, sending players flying through the expansive Arkham City five times larger than the game world in Batman: Arkham Asylum the new maximum security home for all of Gotham Citys thugs, gangsters and insane criminal masterminds. Featuring an incredible Rogues Gallery of Gotham Citys most dangerous criminals including Catwoman, The Joker, The Riddler, Two-Face, Harley Quinn, The Penguin, Mr. Freeze and many others, the game allows players to genuinely experience what it feels like to be The Dark Knight delivering justice on the streets of Gotham City.

Batman: Arkham City – Game of the Year Edition is based on DC Comics core Batman license and rated T for Teen by the ESRB. Fans can visit www.batmanarkhamcity.com for more information about the game.

Batman: Year One Movie Download* (restrictions apply) offer expires March 31, 2013. Internet connection required. Offer available only through Xbox LIVE or PlayStationNetwork. Must be 13 years or older to redeem offer. Offer good in the United States and Canada only.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroesa giving campaign featuring the iconic Justice League super heroesto raise awareness and funds to fight the hunger crisis in the Horn of Africa.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Rocksteady Studios Ltd
Rocksteady Studios is a multi-award winning videogame developer based in London, England. Located in a spacious, purpose built converted factory, with full motion capture and audio studio capabilities, Rocksteady is an energetic company formed by a core team of senior industry professionals. This creates an ideal balance of drive, talent, proven methods, experience and cutting edge technology to make AAA games. Now employing over 90 people, Rocksteady’s mission is to be a highly professional, efficient company whose purpose is to make great games, and have happy and healthy team members. This philosophy is the heart and soul of the company. Rocksteady received the coveted studio of the year award at the 2009 VGA awards.

Click here for more content from the Batman: Arkham City video game. Batman: Arkham City – Game of the Year Edition, the expanded version of the award-winning blockbuster videogame developed by Rocksteady Studios, is scheduled for release in North America starting May 29th,2012 and in Europe, Australia and other global territories in September 2012, for the Xbox 360 video game and entertainment system from Microsoft and PlayStation3 computer entertainment system. To discuss the new video game below, please click on the links below.

-Batman: Arkham City Video Game Talkback (Spoilers)

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