According to various home media retailing outlets and independent research, the recent Superman Versus The Elite direct-to-video animated feature made a serviceable debut on the home video market. The latest DC Universe Animated Original Movie title moved an estimated 131,500 units in its first week, with 42,500 of those sales coming from DVD and 89,000 from the Blu-ray format. Blu-ray sales accounted for an estimated 68% of total Superman Versus The Elite home video sales in its first week, with the high-definition format easily the dominant media. These sales numbers are for the week ending June 17th, 2012, the first week of the availability for the animated title. Keep in mind the sales numbers above do not take into account rental numbers, OnDemand numbers, or legal download numbers. Additionally, please note that the Superman Versus The Elite Two-Disc Special Edition release is currently exclusive to all Wal-Mart chains, though will go retail wide come July 24th, 2012.
To compare, the previous DC Universe Animated Original Movie title Justice League: Doom debuted with an estimated 265,000 copies sold on DVD and Blu-ray editions sold during its debut week in February 2012 – nearly double Superman Versus The Elite‘s numbers. DC Comics Premiere Movie Executive Producer Alan Burnett stated to The World’s Finest in a previous interview that Justice League: Doom exceeded sales expectations.
Above is the cover art for all three separate home video releases for the direct-to-video Superman Versus The Elite animated feature. Click here to read the The World’s Finest review of the Superman Versus The Elite home video release and continue to the Superman Versus The Elite micro-site for more media and content from the animated feature. Click on the links below to discuss both the new Superman Versus The Elite animated feature and its respective DVD and Blu-ray home video releases.
A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature is now available to own on Blu-ray disc and DVD from Warner Home Video, as well as legal download.
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